Brace, Ian, 1949-

Questionnaire design : how to plan, structure and write survey material for effective market research / [book] Ian Brace - Third edition - London : Kogan Page Limited, 2013. - vii, 288 pages : illustrations

Includes bibliographical references (pages 276-281) and index

9780749467791


Market surveys--Methodology
Questionnaires--Methodology

HF5415.3 / .B796 2013