Ryan, Damian <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation /  [book] 
Damian Ryan and Calvin Jones 
 - 2nd ed. 
 - Philadelphia, PA :  Kogan Page,  c2012. 
 - xv, 283 p. :  ill. 
<br/><br/> Includes index 
<br/><br/>Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next? 
<br/><br/><label>ISBN: </label>9780749464271 9780749464288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Social media<br/>Strategic planning<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .R988 2012