Martinez, Pepe,  1960- <br/><br/>
The consumer mind :  brand perception and the implication for marketers /  [book] 
Pepe Martinez 
 - Philadelphia :  Philadelphia :  Kogan Page,  c2012. 
 - 178 p. 
<br/><br/>Includes bibliographical references (p.[171]-172) 
<br/><br/>Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain<U+1C60>mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind 
<br/><br/><label>ISBN: </label>9780749465704 9780749465711 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Psychology<br/>Neuromarketing<br/>Branding (marketing)<br/>Marketing--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M385 2012