Tungate, Mark,  1967- <br/><br/>
Branded beauty :  how marketing changed the way we look /  [book] 
Mark Tungate 
 - Philadelphia, PA :  Kogan Page,  c2011. 
 - viii, 277 p. 
<br/><br/>Includes bibliographical references (p. [257]-258) and index 
<br/><br/>Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty 
<br/><br/><label>ISBN: </label>9780749461812 9780749461829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cosmetics industry<br/>Branding (marketing)<br/>Advertising--Cosmetics
<br/><br/><label>LC Class. No.: </label>HD9970.5.C672  / T926 2011