Brand success : how the world's top 100 brands thrive and survive / [book]
Matt Haig
- 2nd ed.
- Philadelphia : Philadelphia : Kogan Page, 2011.
- vii, 296 p.
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004
Includes bibliographical references (p. 290-291) and index
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word