Smith, P. R.  1957- <br/><br/>
Marketing communications :  integrating offline and online with social media /  [book] 
PR Smith & Ze Zook 
 - 5th ed. 
 - Philadelphia, PA :  Kogan Page,  2011. 
 - xviii, 483 p. 
<br/><br/> Includes index 
<br/><br/>New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media 
<br/><br/><label>ISBN: </label>9780749461935 0749461934 9780749461942 0749461942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S656 2011