Which ad pulled best? :  20 case histories on how to write and design ads that work /  [book] 
[edited by] Scott C. Purvis 
 - 10th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  c2011. 
 - x, 86 p. :  Ill. (mostly col.) 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780078112072 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .W467 2011