Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture /  [book] 
Stanley Baran 
 - Updated 6th ed. 
 - New York :  McGraw-Hill,  2010. 
 - 1 v. (various pagings) :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media 
<br/><br/><label>ISBN: </label>9780077286408 (pbk. : alk. paper) 0077286405 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2010