Rodman, George R.,  1948- <br/><br/>
Mass media in a changing world /  [book] 
George Rodman 
 - 3rd ed. 
 - Boston :  McGraw-Hill Higher Education,  2009, c2010. 
 - xxvii, 512 p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality 
<br/><br/><label>ISBN: </label>9780073511955 (alk. paper) 0073511951 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>LC Class. No.: </label>P90  / .R596 2010