Evans, David S.  1954- <br/><br/>
Catalyst code :  the strategies behind the world's most dynamic companies /  [book] 
David S. Evans and Richard Schmalensee 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xi, 228 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 207-216) and index. 
<br/><br/>What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code 
<br/><br/><label>ISBN: </label>9781422101995 (alk. paper) 1422101991 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Multi-sided platform businesses<br/>Strategic alliances (Business)
<br/><br/><label>LC Class. No.: </label>HD9999.M78  / E92 2007