TY - BOOK AU - Gee,Val AU - Gee,Jeff TI - OPEN question selling: unlock your customer's needs to close the sale-- by knowing what to ask and when to ask SN - 0071484728 (alk. paper) AV - HF5438.25 .G297 2007 PY - 2007/// CY - New York PB - McGraw-Hill KW - Selling N1 - Includes index; No thing to be everything -- Waking up to your power -- The power of your sales brain -- Communicating for commitment -- Owning the sale -- OPEN question selling technique : operational questions -- OPEN question selling technique : probing questions -- OPEN question selling technique : effect questions -- OPEN question selling technique : nail-down questions -- Handling objections -- Closing with OPEN question selling techniques ER -