TY  - BOOK
AU  - Granger,Russell H.
TI  - The 7 triggers to yes: the new science behind influencing people's decisions 
SN  - 0071544372 (alk. paper)
AV  - HF5718 .G758 2008
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Business communication
KW  - Psychological aspects
KW  - Persuasion (Psychology)
KW  - Management
N1  - Includes index; The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap
ER  -