Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson ... [et al.]. - European Edition - London : McGraw-Hill/Irwin, c2013. - xliv, 630 p. : col. ill., map

Includes bibliographical references and indexes

9780077137236 007713723X


Strategic planning
Strategic planning--Case studies

HD30.28 / T525C 2013