TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Tarrant,John J.
TI  - The global marketing imperative
SN  - 0844235504
AV  - HF1416 .C998
PY  - 1995///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references (p. 279-284) and index
ER  -