Czinkota, Michael R. <br/><br/>
The global marketing imperative /  [book] 
Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1995. 
 - viii, 308 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 279-284) and index 
<br/><br/><label>ISBN: </label>0844235504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / .C998