Kotabe, Masaaki <br/><br/>
Global marketing management /  [book] 
Masaaki Kotabe, Kristiaan Helsen 
 - 4th ed. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xxii, 682 p., 12 p. of plates :  ill. (some col.), col. maps 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471755272 (pbk. : alk. paper) 0471755273 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / .K87 2008