TY  - BOOK
AU  - Albarran,Alan B.
TI  - Management of electronic media
SN  - 9781111836856
AV  - P96.M34 A327 2013
PY  - 2013///
CY  - Australia
PB  - Wadsworth Cengage Learning
KW  - Digital media
KW  - Management
N1  - Includes bibliographical references and index; Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management
ER  -