Albarran, Alan B. <br/><br/>
Management of electronic media /  [book] 
Alan B. Albarran 
 - 5th ed. 
 - Australia :  Wadsworth Cengage Learning,  c2013. 
 - xxii, 307 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management. 
<br/><br/><label>ISBN: </label>9781111836856 111183685X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media--Management
<br/><br/><label>LC Class. No.: </label>P96.M34  / A327 2013