TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 1259010902
AV  - HF5415.13 .W182 2014
PY  - 2014///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
ER  -