Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach /  [book] 
Orville C. Walker, John W. Mullins 
 - 8th ed 
 - Boston :  McGraw-Hill/Irwin,  c2014. 
 - xx, 346 p. :  chiefly col. ill. 
<br/><br/><label>ISBN: </label>1259010902 9781259010903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W182 2014