Crawford, Merle  1924- <br/><br/>
New products management /  [book] 
Merle Crawford, Anthony Di Benedetto 
 - 10th ed. 
 - Boston :  McGraw-Hill,  c2011. 
 - 576 p. :  ill. 
<br/><br/><label>ISBN: </label>0071289232 9780071289238 007-123685-61 (pbk. : inter. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C899 2011