Solomon, Michael R. Marketing : real people, real choices / [book] Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - 7th ed. - Boston : Pearson, c2008. - 594 p. : ill. (chiefly col.) Includes bibliographical references and index ISBN: 9780132494021 0132494027 Subjects--Topical Terms: Marketing--Vocational guidance LC Class. No.: HF5415.35 / .S65 2012