Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management /  [book] 
Johny K. Johansson 
 - Boston :  McGraw-Hill,  2009. 
 - xix, 662 p. :  ill. 
<br/><br/><label>ISBN: </label>0256160511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / .J65