Jain, Subhash C. <br/><br/>
Strategic marketing /  [book] 
Subhash C. Jain, George T. Haley 
 - Australia :  Cengage Learning,  c2009. 
 - 685 p. :  ill. 
<br/><br/><label>ISBN: </label>9789814281447 9814281441 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .J25 2009