Seitel, Fraser P. <br/><br/>
The practice of public relations /  [book] 
Fraser P. Seitel ; foreword by David Rockefeller 
 - 11th ed. 
 - Boston :  Pearson/Prentice Hall,  c2011. 
 - 480 p. :  ill. (chiefly col.), col. map 
<br/><br/>Includes bibliographical references and index 
<br/><br/>What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management 
<br/><br/><label>ISBN: </label>9780137058310 0137058314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--United States
<br/><br/><label>LC Class. No.: </label>HM1221  / .S462 2011