Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective /  [book] 
George E. Belch and Michael A. Belch 
 - 9th ed. 
 - New York :  McGraw-Hill,  2012. 
 - xxxv, 769 p.:  col. ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780071314404 0071314407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B427 2012