Burns, Alvin C. <br/><br/>
Marketing research /  [book] 
Alvin C. Burns, Ronald F. Bush 
 - 6th ed. 
 - Boston :  Pearson,  c2013. 
 - xxxi, 695 p. :  ill. +  1 compact disc 
<br/><br/><label>ISBN: </label>9780137135998 0137135998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B967 2010