McDaniel, Carl <br/><br/>
Introduction to Marketing /  [book] 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - 12th ed. 
 - Mason, OH :  Thomson/South-Western,  c2013. 
 - xxviii, 835 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133273875 1133273874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .M134 2013