Cateora, Philip R. <br/><br/>
International marketing /  [book] 
Philip R. Cateora, John L. Graham 
 - 14th ed 
 - Boston :  McGraw-Hill,  c2009. 
 - xxxi, 711 p. :  col. ill., col. maps 
<br/><br/> Includes index 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071288384 9780071288385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / .C359 2009