TY  - BOOK
AU  - Boyett,Joseph H.
AU  - Boyett,Jimmie T.
TI  - The guru guide to marketing: a concise guide to the best ideas from today's top marketers 
SN  - 0471213772
AV  - HF5415 .B791 2003
PY  - 2003///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references (p. 239-245) and index
ER  -