Boyett, Joseph H. <br/><br/>
The guru guide to marketing :  a concise guide to the best ideas from today's top marketers /  [book] 
Joseph H. Boyett and Jimmie T. Boyett 
 - Hoboken, N.J. :  John Wiley & Sons,  c2003. 
 - xiv, 252 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 239-245) and index 
<br/><br/><label>ISBN: </label>0471213772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B791 2003