TY  - BOOK
AU  - Parry,Mark E.
TI  - Strategic marketing management: a means-end approach 
SN  - 0071372229
AV  - HF5415.13 .P336
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -