Parry, Mark E.  1957- <br/><br/>
Strategic marketing management :  a means-end approach /  [book] 
Mark E. Parry 
 - New York :  McGraw-Hill,  c2002. 
 - ix, 275 p. :  ill. 
 - McGraw-Hill executive MBA series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P336