TY  - BOOK
AU  - Van Dijk,Marcha
TI  - Managing luxury brands: Improving and sustaining brand equity through brand imagery
SN  - 9783639213416
AV  - HD9999.L852 V217
PY  - 2009///
CY  - Saarbrücken
PB  - VDM Publishing
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Management
KW  - Product management
ER  -