TY  - BOOK
AU  - Wiedmann,Klaus Peter
AU  - Hennigs,Nadine
ED  - Ohio Library and Information Network
TI  - Luxury marketing: a challenge for theory and practice 
SN  - 9783834943996 (electronic bk.)
AV  - HD9999.L852 L977 2013
PY  - 2013///
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Luxuries
KW  - Marketing
N1  - Part 1; More on Luxury Anti-Laws of Marketing; Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury - An Introduction; Vincent Bastien and Jean-No礬 Kapferer; More on Luxury Anti-Laws of Marketing; Vincent Bastien and Jean-No礬 Kapferer; Part 2; Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison; Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers; Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann; An Intercultural Comparison of the Perception of Luxury by Young Consumers; Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito and Klaus-Peter Wiedmann, et al. --; Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison; Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann; Part 3; How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products; Luxury Brands from a Psychoanalytic Perspective; Hyunjoo Oh; Indulging the Self Positive Consequences of Luxury Consumption; Liselot Hudders and Mario Pandelaere --; How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products; Hyunjoo Oh; Part 4; Perceptions, Attitudes and Luxury Brands; Luxury Buying Behaviour and the Role of Culture: An Indian Context; Nicole Stegemann, Sara Denize and Kenneth E. Miller; Perceptions, Attitudes and Luxury Brands; Nicole Stegemann, Sara Denize and Kenneth E. Miller; Part 5; Luxury Brands in the Digital Age - the Trust Factor; Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs; Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney; Luxury Brands in the Digital Age - the Trust Factor; Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney; Part 6; Counterfeiting of Luxury Brands: Opportunity beyond the Threat; Luxury Goods vs. Counterfeits: An Intercultural Study; Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli; Brazil: Luxury and Counterfeits; Suzane Strehlau --; Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk; Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs --; What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom; Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace --; Counterfeiting of Luxury Brands: Opportunity beyond the Threat; Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli; Part 7; Personal Selling for Luxury Brands; Luxury SMEs Networks; Jan Wieseke, Michael Mauer and Sascha Alavi; Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength; Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas W紳tefeld --; Personal Selling for Luxury Brands; The Effect of Cognitive and Affective Influence Strategies on Customer Value Perceptions; Jan Wieseke, Michael Mauer and Sascha Alavi; Part 8; Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling; The Hedonistic Consumption of Luxury and Iconic Wines; Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs; Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling; Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs
ER  -