TY  - BOOK
TI  - Harvard business review on marketing
SN  - 1578518040
AV  - HF5415 .H339
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
KW  - Branding (marketing)
N1  - Contains articles previously published in the Harvard business review; Includes bibliographical references and index
ER  -