TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471743216 (pbk.)
AV  - HF5415.1 .H332 2006
PY  - 2006///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references
ER  -