Competitive advantage : creating and sustaining superior performance / [book]
Michael E. Porter
- New York : Free Press, c1998.
- xxiv, 557 p. : ill.
Includes bibliographical references (p. [261]-267)
Your competitive advantage -- What do we mean by a strategic plan? -- How to write an effective title page -- Making an executive summary that convinces -- Situation : how to gather market facts -- Weapon resources : how to gather useful company facts -- Objectives and how to set them -- Tactics and general strategies -- Will the idea work? -- Making a practical marketing plan -- Production planning for a superior product -- Financial analysis : planning for profits -- People plan for a winning team -- Outsider plan -- Time plan : powerful secrets that work -- Export plan : the world is your oyster -- Holding a planning session : victory by design -- Why plans fail--and how to avoid this -- Problems solved : how to snatch victory from defeat -- Strategic plans form -- High-speed short form : the 10-minute plan -- Seven successes you can imitate -- Training a planner assistant -- Start-up checklist : personal questions -- Start-up : ten short forms to begin your business -- Preparation : facts, payout, and tactics -- Money sources -- The small business administration -- Selling your plan -- Winning special people