Strategic management and business policy : achieving sustainability / [book]
Strategic management and business policy
Thomas L. Wheelen, J. David Hunger
- 12th ed.
- Boston, Mass. : Pearson Prentice Hall, c2010.
- 979 p : ill.
This edition introduces a new them that runs throughout all 12 chapter: environmental sustainability.This new them complements the existing global issue.And the most comprehensive strategy book on market,with chapters ranging from corporate governance and social responsibility to competitive strategy