TY  - BOOK
AU  - Okonkwo,Uche
TI  - Luxury fashion branding: trends, tactics, techniques 
SN  - 9780230521674
AV  - HD9999.L852 O41
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Luxuries
KW  - Marketing
KW  - Brand name products
N1  - Includes index
ER  -