Okonkwo, Uche Luxury fashion branding : trends, tactics, techniques / [book] Uche Okonkwo - New York : Palgrave Macmillan, 2007. - xx, 332 p. : ill. Includes index ISBN: 9780230521674 Subjects--Topical Terms: Luxuries--MarketingBrand name products LC Class. No.: HD9999.L852 / O41