TY  - BOOK
AU  - Kapferer,Jean-No礬
AU  - Bastien,Vincent
TI  - The luxury strategy: break the rules of marketing to build luxury brands 
SN  - 9780749464912 (hardcover)
AV  - HD9999.L852 K17 2012
PY  - 2012///
CY  - Philadelphia, PA, Philadelphia, PA
PB  - Kogan Page
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Product management
N1  - Includes bibliographical references (p. [377]-381) and index
ER  -