Kapferer, Jean-No礬 <br/><br/>
The luxury strategy :  break the rules of marketing to build luxury brands /  [book] 
Jean-No礬 Kapferer and Vincent Bastien 
 - 2nd ed. 
 - Philadelphia, PA :  Philadelphia, PA :  Kogan Page,  2012. 
 - xi, 395 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [377]-381) and index 
<br/><br/><label>ISBN: </label>9780749464912 (hardcover) 9780749464929 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing<br/>Luxury goods industry<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD9999.L852  / K17 2012