Hawkins, Del I. <br/><br/>
Consumer behavior  building marketing strategy /  [book] 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
 - 12th ed. 
 - Boston :  Irwin McGraw-Hill,  c2013. 
 - xxvii, 772 p. :  ill. +  1 diskette 
<br/><br/><label>ISBN: </label>9780071318174 0071318178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H393 2013