Kaplan, Robert S. <br/><br/>
Strategy maps :  converting intangible assets into tangible outcomes /  [book] 
Robert S. Kaplan and David P. Norton 
 - พิมพ์ครั้งที่  
 - Boston :  Harvard Business School Press,  2004. 
 - xviii, 454 p. :  ill. 
<br/><br/>Creating the strategy-focused organization -- How mobil became a strategy-focused organization -- Building strategy maps -- Building strategy maps in private sector companies -- Strategy scorecards in nonprofit, government, and health care organizations -- Creating business unit synergy -- Creating synergy through shared services -- Creating strategic awareness -- Defining personal and team objectives -- The balanced paycheck -- Planning and budgeting -- Feedback and learning -- Leadership and mobilization --Avoiding the pitfalls 
<br/><br/><label>ISBN: </label>9781591391340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Intangible property--Management<br/>Human capital<br/>Management
<br/><br/><label>LC Class. No.: </label>HD30.28  / .K354