TY  - BOOK
AU  - Schultz, Don E.
TI  - quan qiu zheng he ying xiao chuan bo =: Communicating globally 
SN  - 9787111360643
AV  - HF5837 .S383 2012
PY  - 2012///
CY  - Beijing
PB  - ji xie gong ye
KW  - Advertising campaigns
ER  -