Tapp, Alan <br/><br/>
Shu ju ku ying xiao( yuan shu di4 ban)=  Principles of direct and database marketing : a digital orientation /  [book] 
Alan Tapp, 
 - 4th ed. 
 - Beijing :  ji xie gong ye,  2011. 
 - ix, 344 p. 
<br/><br/><label>ISBN: </label>9787111358619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .T174 2011