TY  - BOOK
AU  - Zhang,Li Ming
TI  - Gong si pin pai de zhan lue xuan ze
SN  - 9787302266785
AV  - HD69.B7 Z65
PY  - 2012///
CY  - Beijing
PB  - qing hua da xue
KW  - Brand name products
KW  - Product management
KW  - Branding (marketing)
ER  -