TY  - BOOK
AU  - Doyle,Peter
TI  - Jia zhi ying xiao =: Value-based marketing : marketing strategies for corporate growth and shareholder value 
SN  - 9787801978523
AV  - HF5415.13 .D754
PY  - 2008///
CY  - Beijing
PB  - qi ye guan li á
KW  - Marketing
KW  - Management
KW  - Corporations
KW  - Valuation
ER  -