Doyle, Peter <br/><br/>
Jia zhi ying xiao =  Value-based marketing : marketing strategies for corporate growth and shareholder value /  [book] 
 Value-based marketing : marketing strategies for corporate growth and shareholder value 
Doyle, Peter 
 - Beijing :  qi ye guan li á,  2008. 
 -  268 p. 
 - pai li ying xiao si xiang ku .
<br/><br/><label>ISBN: </label>9787801978523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Corporations--Valuation
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D754